The Importance of Being Mobile…

Posted by

Everything needs to be responsive these days. Your site needs to work on laptops, desktops, TV screens, mobiles, tablets. A quick look at your analytics shows that your website visitors use a wide range of devices to access your data.

It’s Not Just About Being Responsive

WordPress makes it really simple to create websites that are responsive. Most themes that you download are created with responsiveness in mind. You hardly need to think about it. You can design a website that looks great on your desktop and laptop, and then when you view it on a mobile it just works! This is fantastic and enables us to build a website, or offer a website to clients that work on any platform.

It’s unfortunately not that simple. When you take a look at your website everything looks great. Your navigation is the same, the content is the same, but it just doesn’t feel right. You’ll maybe find that your text seems to go on forever. It takes far too long to scroll through the site. Information may be difficult to find. Information and page areas that seem logical on a desktop version just seem like unnecessary clutter on a mobile version.

Think About The Mobile Experience

If you’re failing to consider the mobile user experience then it’s time to address your websites. It is relatively simple to create different user experiences when using page builders such as Elementor or Divi. These page builders are included with many free and premium WordPress Themes and give you the opportunity to show or hide content according to the device the site is viewed on. Heres a screenshot from the Elementor edit window. If you look under Responsive > Visibility you can see there’s a SHOW / HIDE option for Desktop, Tablet or Mobile devices. You can use this option to create sections of your website that only appear on one kind of device, or create different versions of your content for each device.

But Don’t Forget About Google!

There’s a trade-off with this! Google predominantly uses the mobile version of the content for indexing and ranking. If you create a totally slimmed down version of your site for mobile use, Google may only use this version of the site for ranking your site in its directory. Google recommends that your site contains the same content on both mobile and desktop versions, so it’s not good practice to lose important content for mobile.